We hear this from restaurant owners across Georgia all the time. You’ve got a Facebook page, maybe an Instagram, you’re on Yelp and Google. Why bother with a website?
Here’s why that thinking is costing you customers.
Facebook changes its algorithm constantly. Posts that reached thousands now reach hundreds. Pages that were prominent are now buried unless you pay for ads.
When you rely solely on Facebook:
When someone searches “Italian restaurant Atlanta” or “brunch near Decatur,” Facebook pages rarely show up in the top results. Google prioritizes:
Without a website, you’re invisible to Google search.
Right or wrong, potential diners judge restaurants by their online presence. A restaurant with only a Facebook page signals:
First impressions matter. Your digital presence is often the first impression.
1. Menu — Easy to Find and Mobile-Friendly
Your menu should be:
2. Hours and Location
Prominent on every page:
3. Online Reservations
Integrate with:
If you don’t take reservations, make sure that’s clear too.
4. Online Ordering (if applicable)
For takeout and delivery:
5. Photos That Make People Hungry
Professional food photography is worth every penny. Show:
6. About/Story Page
People connect with stories:
7. Events and Specials
Promote:
8. Contact Form
For:
9. Gift Cards
Easy online purchase:
10. Email Newsletter Signup
Build your own audience:
| Metric | Facebook Page | Your Website |
|---|---|---|
| Google search visibility | Low | High |
| Control over content | Limited | Complete |
| Customer data ownership | Facebook owns it | You own it |
| Conversion to reservations | Low (extra clicks) | High (direct booking) |
| Professional impression | Moderate | High |
| Mobile experience | Depends on Facebook | You control it |
Before: Facebook and Instagram only. 50 reservations/month from digital sources.
After: Professional website with online booking. 200+ reservations/month from digital, plus direct ordering saving $2,000/month in third-party fees.
Before: Menu was a PDF nobody could read on phones. Phone rang constantly with “what are your hours?” questions.
After: Mobile-first website with clear hours and searchable menu. Call volume for basic questions dropped 60%. Staff can focus on service.
Before: Relied on Facebook events for game day promotions. Engagement dropped 70% over two years due to algorithm changes.
After: Website with events calendar and email list. Built 3,000+ email subscribers who actually see promotions.
Here’s the thing: a well-built restaurant website doesn’t need constant attention.
Set it and (mostly) forget it:
What takes real time (and you’re already doing it):
A good website saves time by reducing repetitive phone calls and questions.
When your website is optimized for local search:
Facebook posts don’t rank for these searches. Your website can.
Our local SEO services help Georgia restaurants get found by hungry customers searching online.
DoorDash, UberEats, and Grubhub are necessary evils for many restaurants. But they:
Your own website with direct ordering:
Even if you use delivery apps, having direct ordering as an option saves money and builds relationships.
A professional restaurant website costs less than most owners think—often less than one month of delivery app commissions.
We build websites for Georgia restaurants that:
Ready to stop losing customers to competitors with better websites?
Let’s talk about your restaurant. Serving restaurants in Atlanta, Savannah, Augusta, and across Georgia.
©Copyright 2020 by Avid Tech Usa. Built with ♥ by Omar Madjitov.
Avid Tech Usa